Are You Really Getting Real Traffic? What This Means for You and More

Written by Liane. Find out who subscribes to the blog newsletter now.

It’s high time for us to analyze our blog’s traffic condition just to make sure that all those get traffic campaigns we are doing are really working for our blog’s ‘progress’. And what more better question to ask ourselves is, are we really getting real traffic?

The problem with our blog’s generated traffic is that most of them are completely worthless that is to say. Just a bunch of visits with a total average time amounting to seconds equals to nothing for our blog. You see, even if we manage to increase the number of visitors coming everyday, if most of that traffic doesn’t really include people who are spending some time to read the posts, then chances are, it’s all just wasted worthless traffic.

Worthless Traffic Vs. Real Traffic

Reality check, it’s inevitable to get rid of worthless traffic because obviously, you wouldn’t know it’s worthless traffic unless you’ve seen it in your traffic stats. Worthless traffic is just that, worthless. It might add to your traffic count but it’s still a bad one at the end of the day. This kind of useless traffic usually comes from sites that has something on going in them, like traffic exchange where members are suppose to visit others sites so theirs gets visitors too in return. In the end, they’re probably just getting crash visitors who are after the site’s system hoping to get visitors for themselves. And yeah, it’s just like fooling yourself if you’re into things like these. Real traffic helps on promoting your blog giving tons of exposure to your posts and to you as a blogger. It develops readership and loyalty, it creates a base for your blog to rise its way. I think I don’t need to tell you what kind of traffic is the winner here.

What We’ll do to Find Out Your Real Traffic

A quick traffic stats analyzation would do. If you haven’t signed up for a Google Analytics account, then that’s a pity because this is what well be using (go sign up at Google’s genius free traffic analyzing center: www.google.com/analytics). A short note first: I don’t know about Statcounter because I’ve long ago left my account there or Sitemeter because I’ve never tried it, but if just read along and see if you can use it too to know if how much real traffic your blog really does get.

But since I know most people reading these are wise enough to get their own free analytics account, then let’s continue.

Simple Trick to Know How Much Real Traffic are You Getting

What I do is I just carefully check my traffic stats one by one. In Google Analytics, I check first my number of visitors and the time they spend on my blog. Then I go looking at the traffic sources and check at the break down of the visitors they referred to my blog. After that, I then go look again at the time spent by the visitors from that source. Anything lower than a minute would automatically mean worthless traffic. One important thing is to look at the average time spent by the visitors from a source, not the individual time count of the visitors. By looking at the average, these gives you an idea how people coming from that site generally treats your blog. If the average time again is less than a minute (or close), chances are, you’re just dealing with a worthless traffic source that obviously gives you a bunch of worthless traffic.

What to Do When You Figured it Out

Use it for your blog’s sake. Don’t waste spending energy, time, and even money promoting on sites that aren’t really beneficial to you by any means. It just won’t do you good. Rather, focus your attention to other things that might end up worthwhile and advantageous. The lesson here is not to associate with insignificant sites because really, nothing that good happens.

But This is Not Just the Lesson Here

Just like what I said earlier, it’s inevitable to get rid of worthless traffic because you won’t be able to find out it’s worthless unless the results in your traffic stats tells you. The thing here is, you just have to make the most out of it and make your blog really good hoping you’ll catch all that useless traffic and turn them into potential returning visitors or even loyal readers. There’s always a way to turn negatives into vibrant positives. It all depends to the handlers of the situation.

By the way, last tip to make sure. You might want to do a little checking if it’s really the traffic source who produces the worthless traffic or it’s just your blog a little bit not ok to start with. Hope it’s the traffic source to blame with in everyone’s case :)