Why We Owe Blogging To The… Scientists?!? Reflections to What Blogging Has Become

The first blogs that ever existed (they are still called web logs back then) wasn’t used by ordinary persons, or marketers, or companies. They are originally used and created by…scientists… in an effort to publish findings (and so the history of internet too) to compare and broadcast them to the whole scientific community. That’s why it’s called web logs in the first place. Unlike scientists, let’s admit it, we don’t really have much of a hefty reason.
Now came the 20th century, web logs blogs have evolved so much that those scientists might even be at a loss to what blogging means right now.

I cannot even begin to understand how the evolution of blogging took place. Back when I started blogging (2007), a lot of well-established blogs are already up and running. Google is already a large empire and I think Feedburner had been bought by them around that time. There where already dot com moguls dominating the free web, and I don’t even know what else had I been missing being a young blogger myself.

Wordpress, Blogger, Typed, Livejournal… all these blogging platforms had already written their own piece of internet history. Of course, I was there already when the whole blogging platform wars ensued. It’s relatively a well fought battle back then between the leading contenders, namely: Wordpress and Blogger. If you’re new to blogging, you would have been amazed at the time when everyone kept posting Wordpress Vs. Google posts back in 2007.

Of course, we all knew who won. If it isn’t obvious enough, “W” stands for “Winner”. That decision too made Matt (founder) one of the world’s richest young entrepreneurs. All thanks to blogging and the market force it had become.

Speaking of market force, that’s one label that many bloggers soon found their luck on. For some, luck might be an understatement as it was a goldmine that they have harvested in it (right Jeremy, John Chow and the likes?).

Every public relations analyst and real world marketer predicted the glorious faith tool that blogging has become. The whole dot com industry was swept by it. Companies started to found their own blogs, soon an enormous army of bloggers went with the flow and the whole thing became a driving force to reckon with. Advertisers focused their campaigns on blogs, marketers exploited the new industry with their products, bloggers themselves founded their own business and everybody simply doesn’t want to get left behind.

It’s been one dizzy, spellbinding evolution.

Now, where are the scientists and their web logs? Well, they moved on to their now favorite avenue- online publications. Who knows, they might not even recognize their former web logs that turned into blogs right now.

What happened to the original web logs? They evolved to blogs. I bet, some smart guy figured out he can make money out of it. As always in the internet.
[photo credit: mars discovery district]