Why Copywriters Are The Kings of Blogging (and their trade secrets that you should know)

You have to give it to copywriters. They can survive with or without a blog- and still perform extremely well.

Without a blog, they have their freelance copywriting to busy themselves (where they can earn thousands of dollars from just a single copywriting project). With a blog, they dominate their niche and get more attention than the usual ‘bloggers’ do. Why? Because they hold the secret weapon.

That secret weapon is the mastery of content creation.

So what if they’re masters of weaving content after great content? Well dear blogger, haven’t you heard that content is king? And if you don’t believe that, you might as well say that Brian and Sonia of Copyblogger doesn’t exist. Oh, of course that’s not the case isn’t it?

The Pitfall of Every Blogger is The Edge of Every Copywriter

Most bloggers assume that they can get away with mediocre content if they focus into marketing, or promoting their blog, or optimizing their brand – which is true based on many testimonials.

But here enters the smart copywriter. He knows marketing too, and promotion, and branding. On top of that, he knows how to make a good content. And so, this is where many bloggers fall short.

You Should Unleash Your Inner Copywriter

The reason why copywriters are the kings of bloggers is because they hold an essential skill that every blogger should have.

The skill of content.

It’s the skill of capturing every reader, of making enticing headlines and pruning out the weeds (useless words) in a content. It also covers the skill of persuasion , of being able to reel in your readers and make them take action (click that link, follow this advice, subscribe to my blog).

Smart Bloggers Learn Copywriting

Let’s face it- everyone can be a blogger. But it takes someone who can write a good blog that has the edge over the thousands in his niche. Imagine you having that edge? It could do a lot.

Because it’s a skill more than- and even beyond- blogging.

Where Do Bloggers & Copywriters Meet?

Imagine this. A copywriter without a blog would only need to get clients and produce copy after copy not minding about generating the audience that'll read it (because his job is to only create). A blogger on the other hand not only produces content after content, but also (at the same time), needs to reel in an audience - readers or followers as we call them- for the blog.

And as we know, the first step in gathering a crowd to your blog means doing search engine optimization - the building block of every online content.

And the big news is, there's a new branch of copywriting called SEO copywriting. And it doesn't take a genius to figure out what it's all about right?

Their Trade Secert: SEO Copywriting

SEO Copywriting is the center of a Venn diagram between blogging and copywriting. Take the genuis wordcrafting skill of a copywriter and integrate it to the seo needs of every blogger. What do we end up with? A trade secret that will increase your blog's conversion rates in no time.

But Isn't SEO and Copywriting... a Bit... Hard???

Wait till you find out the bigger trade secret. It's easy. If you know the right persion to ask.

The man behind, Divine Write who created and studied the science of SEO copywriting- a copywriting genius as far as I'm concerned formulated the guide to mastering this neat branch- the Practical SEO Copywritng Book (aff). It's a 63-page read of how Divine Write concocts his own copywriting specialty that enabled him to land no. 1 on highly competitive 'copywriting' keywords.

What Is Practical SEO Copywriting All About?

If you know how to write. Good. If you know how to optimize your content for humans. Better. If you know how to make a content that both humans and search engine crawlers will enjoy. Great! And that's precisely what SEO copywriting tells you.

At first, I thought a 63-page ebook is... well... a bit too short and I was skeptical if it would cover all the essentials at such a length. But it didn't dissapoint. At the end, the 63-pages seemed too much trade secret for Divine Write to share that I think every page is worth re-reading all over again.

What I Learned From Practical SEO Copywriting

First. That it's unbelievable easy.

It was refreshing too since you get to know the myths in SEO and discover what should and shouldn't be the process in content creation. SEO afterall doesn't mean a 'dumb' copy or a too boring text.

What I like most about it is that it reinforces the fact that the more you optimize for humans, the less search engine optimizing you'll be needing (as we know it). Write for humans first, search engines follow. But of course, there's a really in-depth discussion in this- something that you have to find out. Wait till you learn the 'signals'. It's a cool trade secret you shouldn't dare miss.

Learn Practical SEO Copywriting From Master Copywriter - Divine Write
(yup. that's one long aff link that's gonna keep my coffee supply running. haha)

Why Copywriters-Turned-Bloggers are Awesome

For one reason - you just can't resist reading their content. And that's why i'm really determined to knowtheir copywriting trade secrets for me to leverage my blog not only to humans alone- but to search engines as well.

Since content is our best and most-treasured resource (as bloggers), we should keep finding ways on how to make the most out of it and to improve from just the usual poorly-optimized content. We should train to be good copywriters.

We must. See Divine Write's Practical SEO Copywriting Book...

[beautiful photo by xjyxjy]