Are You Being Reasonable?

This is a guest by Mars Dorian, the person who've been brutally honest with me. He rocks (high five Mars!) Want to guest blog here too? You absolutely can. Go here.

Most people are reasonable, that's why they only do reasonably well.

It's human to make the safe decision.
The problem with making safe decisions is that so is everyone else.

You're a lonely drop in the vast ocean of the world wide web.
Millions of other people competing with you, and the numbers are rising.

You will never have a chance to get your piece of the cake, right ?

WRONG!

It's never a bad time to start a blog, unless it's a mediocre one.

In order to create a blog that will make a splash (and earn you a living), you have to make it stand out.

And in order to stand out, you have to start making some unreasonable decisions.

There are over 90 million bloggers in the world, but there's only one:

• • I-Justine. She's dominating video blogging with her silly but highly entertaining style.
• • Seth Godin. He refuses Twitter and Blog comments and offers genuine and provocative idea viruses. His blog is one of the most successful blogs in the world.
• • Gary Vaynerchuk. He built a digital empire around a wine video blog. He's louder than a D1 Double Bass System wired to a Boing 747, but that doesn't seem to bother his millions of fans.

They are all unreasonable, but they're also dominating their niche in the web.

What does this mean for you?

You might say "Yeah, good for them, but I still have a blog that less than 2 people subscribe to."

Stop crying and start creating!

You have a beautiful brain, why not use it?

Be unreasonable in the way you write your content or promote your services.
Instead of comparing yourself to others in the online world, ask yourself „What can I create so remarkably unique that people have no choice but to come to me?“

And I don't mean that you have to reinvent the web here. (Maybe you should)
It simply means that you have to be a little more creative with the way you promote your blog and/or your services.

Maybe you can:

• • Create an ebook that's wickedly designed and mentally mind-blowing
• • Invent a service unlike any other in the known web galaxy
• • Make your blog so personal and whimsical that people have no choice but to subscribe to it

Space is the real limit here. I'm sure you can come up with more creative ways on how to enrich the online world with your unique existence.

Do you know George Bernard Shaw ?

He was a famous playwright from a forgotten century. I've never read any of his books (shame on me), but his quotations never cease to illuminate my mind.

I want to leave you with my favorite one:

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. 

If you want to make a splash in the online world, you have to differentiate yourself.

Start by making some unreasonable decisions.

It might just be the most reasonable thing to do.

Mars Dorian is the man behind The Creative Crusade. He's in love with the internet and he shares his epic ideas on how to be remarkable online. You can follow Mars on Twitter here @marsdorian