Oh, I just realized, this is the first ever interview of anyone that I posted! Woo. Didn't realize it would be fun. I should do this more often right?
Did you just start a new blog? I mean a really, really new blog? Well this guy did... but unlike many other bloggers, he easily decoded the secrets to standing out. And sure, he did made some noise. Though even if he calls himself Not A Pro Blog - literally - I think he's got a great blogging waiting for him... and he just barely started.
He's got quite a lot to share. Take it away, Jordan.
Hey everyone! Jordan Cooper here and I run NotAProBlog.com, the least successful blog on the interweb. For those that want to stalk me further, I'm 30-years old and currently live in Lousville, KY. (although I'm originally from New York City, so don't call me a redneck!) Most weekends, you can see me drive inordinate distances for meager cash as a stand-up comedian performing to stupid drunks in comedy clubs across the United States.
L: If I'm not mistaken, you've just started blogging about blogging tips around two months ago? What inspired you to start NotAProBlog?
J: That's right. The blog officially "launched" sometime around Thanksgiving in late November. Am I really blogging about blogging though? I don't know. My three biggest passions in life are to make people laugh, teach and make money. I think I represent that quite well on my blog.
Little do people know about many successful meta-bloggers, it's very rare that they are only making money in that niche alone. Darren Rowse from ProBlogger is a perfect example of this. He adamantly points out he earns more income with Digital Photography School, but he takes what he has learned there to teach others to do the same.
I don't think I'm much different than this. I've been taking part in running two fairly high-trafficked video game fan sites FM-Britain and Gameworld One for about two years, writing a ton of content, releasing eBook guides, engaging with others on forums and playing the "blogging game" like everyone else. Understand that I was doing this purely for the love of it, but after doing research about potentially monetizing my efforts - I came across a sea of blogs that were devoted to blogging and marketing. This was June 2009.
So as you can see, I've been listening to and watching all of you for a good 5-6 months. I've been applying all the advice, seeing what works and formulating my own strategies. Now I'm coming out of the shadows to teach and fulfill all three passions of mine. Humor. Education. Money.
L: I think NotAProBlog got a lot of buzz in a very short time and that's very remarkable for a new blog. What methods did you use? Any advice for someone who'se just starting out two?
J: I appreciate you saying that, Liane... it may look like "buzz" to you, but I'm just a very small blip on the radar. Trust me, I'll show you my stats. :-)
As I've bluntly pointed out on my about page, I'm not a pro, expert, guru or whatever noun you want to throw in there. The methods I'm using are totally based on my past entrepreneurial endeavors as well as the 13+ years experience I have in the comedy industry. If you wanted to pen one reason why I'm supposedly "buzzworthy", it's that I have no preconceived notions of what makes for good marketing.
That is what would sum up my simple advice to others. Don't do what anyone else says just because of who they are or where it's written.
L: You've been featured by David Risley himself in his post series titled "2 Bloggers Doing It Right". What was you're reaction to it and how do you think would it affect your blogging career?
J: Well, I for one, was shocked. I've been reading his blog for a few months, but I don't believe I ever commented or tweeted him. It was quite an honor for David to feature me like he did, but in the grand scheme of things, it's just one small step in a very tall staircase.
I've learned that concept from a ton of comedy buddies of mine. As comedians, our holy grail is an appearance on a late night talk show like Leno, Conan, Letterman, etc. Although I haven't reached that point yet, plenty of those I'm friends with have made multiple appearances. Do you know what it did for their careers? Not all that much. No one came knocking on their door with a 6 figure network development deal.
What it did do was give them more authority and credibility within the industry to position themselves for better opportunities. Maybe the agent they'd like to work actually takes their phone call. Maybe they get the freelance writing gig on a sketch show having a TV credit on their resume. This is all it is... a stepping stone (although I admit it's a big one) for more doors to be open for them.
I hope the next time you think "all I need is a guest post on Copyblogger" or "all I need is for Chris Brogan to retweet my post", you'd reference the analogy I just laid out. This is all just one long journey and no single thing will propel you up the ranks all at once.
L: The unique thing about you is that you're a stand-up comedian and comedy writer. The question is, how and why did you choose to be a part of the blogging tips niche?
J: As I've said previously, I've been watching this niche for a half-year, consuming content and listening to advice... and the biggest tool a comedian has is the power of observation. That is the essence of our job. Observing life from the outside looking in, then offering our unique point of view on the world that escapes others who are entrenched in it. That's why I chose to start a blog based on these discoveries.
L: What's the advantage of your humor-based style in writing? Can you give tips on how to do it?
J: Why do you think having sense of humor is at the top of the list when determining someone's attractiveness? It's universally enjoyable to all - both in receiving it as well as dishing it out. Simply put, humor is highly shareable. Especially since the very nature of blogging is to create content that will get a far reach and impact, there's no bigger advantage than applying it to your work.
Humor is also the hardest forms of writing or performance to pull off well, I won't sugar coat it. But the two keys to incorporating humor into anything comes down to (1) surprise and (2) context.
Jokes are essentially magic tricks in that regard. Leading your audience in one direction and then jerking their heads back when they least expect it. That's the element of surprise that exists in all forms of humor. Without it, you'd have nothing.
Context, on the other hand, is what determines the amount of surprise needed to elicit a response. Many people do not understand this concept, but if you do, I guarantee no matter how unfunny you think you are, you can get people to laugh. All you need to do is write the unexpected for whatever situation you're in. Go against the perceptions people have about you or your niche. Accounting? It will be hilarious. Bungee-jumping? No problem. Art History? Go for it. You'll find that it doesn't take much to get a chuckle when your audience really doesn't assume you're going to do so.
Unfortunately for me... in my profession, the audience absolutely expects this. They've paid for me to do it. This means I can't just get away with a "chuckle" because they'll see it coming from a mile away. This is what separates the "funny guy in the office" from a professional comedian. We can surprise people even when they're 100% expecting for us to surprise them.
L: What's your long term goal when it comes to blogging and how do you plan to achieve it?
I'm not a big fan of making long term goals, because you really never know where things will take you. All I have ever hoped for is that I can have a reasonable lifestyle earning a decent living doing something I'm passionate about. Anything past that is dessert.
Achieving it is the easy part. Put 120% effort into what you do and put out the absolute best you possibly could at all times. Then let the cards fall as they may. The hard part is keeping the same passionate fire burning inside you for the length of the journey. Without it, you'd be nothing.
L: Any monetization plans Jordan? If yes, thru what methods?
J: Absolutely. Remember, money is one of my three passions! (I'm not afraid to admit it)
By the spring, I'm looking to release my first eBook. I know it's not a "radical" method of monetization, but you can't deny that it works if done well. My only saving grace though is that the book will be completely leveraged on my expertise. No, not blogging... but comedy. If there's anything I learned from all the marketing gurus is that clear differentiation is key. This is especially true if others in your field do not have the required authority to pull it off. Basically, I'm looking to exploit this.
The eBook is still in the early planning & outlining phase, but it's geared for bloggers, marketers or anyone looking to be a "personal brand". In a nutshell, it will be a comprehensive guide on how to incorporate humor into your work to stand out and get noticed. This includes actual comedy writing instruction as well as marketing techniques that entertainers use to build a following & network with others. I really don't see anything on the market like this at all, so I'm hoping it can be a home run.
L: I'm curious about your comedy-coaching to bloggers. How does it work exactly and who do you think should avail of it?
J: I've been teaching stand-up comedy and improvisation classes for some time now. Of course, they have been for those who want to make a foray into professional work as a comedian. I understand that bloggers aren't exactly looking for this, so I took all of this instructional material and geared it specifically for them. Consider it as a hybrid comedy writing/marketing and blog consulting service all wrapped into one.
Well, I'd be a horrible marketer if I didn't say "everyone should take up the course!" - but I actually truly believe this. I see so many great bloggers out there that have the passion, work with the tools really well, engage with people often and still seem to be stuck on a treadmill. I'd love to help them get to the next level. Incorporating more of yourself into your blog. injecting just a bit of humor properly, marketing yourself with some pizzazz - anything that can get your already awesome work to stand out in the crowd and get noticed by others. As I've said earlier, humor is highly shareable. Let me be your linkbait!
L: Second to the last question, you can now be regularly seen on your UStream channel. Only very few bloggers utilize that form of communication, what pointers would you give to someone who'd like to conduct his own live-streaming too?
J: Not to sound like a cliche, but just do it. What's the worst thing that could happen? Someone clicks away? Someone maybe doesn't visit your blog again? I mean, really... there's nothing to be afraid of. Be yourself. Do your best. Understand that your viewers probably already give you massive respect for having the guts to do it.
I'm an unbelievable supporter of anyone who is webcasting... if you decide to try it out, even just once, let me know and I will do my very best to be there to support you!
L: Last question, if ever, what's the biggest mistake/disspointment in blogging that you've ever encountered. Also, what's the biggest achievement (so far) that you've had?
Truthfully, I don't believe in mistakes... because every one you make teaches you something - and learning isn't a mistake.
I may come across very wishy-washy here, but the biggest achievement I've had thus far is being able to brighten up at least one person's day. I may be a brutally sarcastic, cynical greedy asshole... but making someone smile, that will always be my #1 passion.
Thanks for your answers Jordan. Bloggers, if you have any more questions, feel free to ask. I'm sure Jordan would try to reply to them ;)
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