Just this 3rd of March, Chris Brogan (shame on you if you don’t know him) officially released his new book called the Social Media 101.
It wouldn’t take a genius to figure out what it’s all about. Social. Media. The basic stuffs. No secrets, no advance stuffs, no Chris Brogan top tricks exposed (for one, it’s almost an organized compilation of posts that you can just read at his blog). No mind blowing things, nothing that would really excite the guy who’s been looking for that missing piece in his social media campaign. In short, it’s just that. Basics.
So why does everyone (everyone in this context means including me) seems to be thrilled about it? Is it because Chris ‘social-media-genius’ Brogan wrote it himself? You bet. But let’s dig deep shall we.
Through An Entrepreneurial Perspective
I want to be clear that I’m approaching this in my entrepreneurial mode (so I’m turning off my blogging perspectives right now). Right now I’m thinking about how to promote my freelance design business through the use of social media (because as we all know, going through the traditional ad campaign can be unrealistic for a small freelance business).
Who Needs Social Media 101?
To some extent, everyone from all niches do. With the current web 2.0 age, experts agree that indeed, social media, have been instrumental for this form of web advancement. In fact, some experts goes beyond that rationale and concludes that come to think of it, web 2.0 is social media.
Given that current case, it’s obvious that I’m biased to shoving social media knowledge into everyone’s brains. Especially if you run a business, sell or promote products in the cases of affiliates, social media is your best friend.
But Why Exactly Buy It?
The thing about Social Media 101 is that ultimately, you can read most of it for free on Chris Brogan’s blog. Similar to Darren Rowse’s 31DBB Workbook or maybe even the Problogger Book - Secrets to a Six Figure Income (which was co-authored by Chris too), most of the contents are actually accessible if you just click at the 31DBB category at the Problogger footer.
It’s no secret because Chris tells so himself. The only catch perhaps is unlike Darren’s 31DBB, there’s no category wherein you can easily access the content. It’s basically splattered everywhere in [chrisbrogan.com] and it would probably take days before you can find and compile everything together.
Though the reason why you should grab a copy is not just for mere convenience.
Actually, I’m secretly hoping that it’s more than what it seems to be.
Basic is Relative
The argument here is that if it’s just basics, then probably you can learn it too from someone else even if that person is just the average social media guy. After all, it’s just basics right?
I have a theory and this might lead to a conclusion that Social Media 101 could offer a little beyond than what it presents it does.
The theory goes like this. Let’s assume social media has 10 levels of expertise (10 being the highest). Since it’s a given than Chris is a genius in this, let’s put him in level 10. Supposing there enters an average social media guy, say he’s on level 5 and you task him to write his version of ‘Social Media 101’.
What would that level 5 guy write about?
Of course he’ll write about all the things he knows about level 1, and probably touching a little on level 2. After all, level 3 is somewhat near his skill so it wouldn’t count as ‘basic’ for him.
Now we look at Chris Brogan’s level 10 case. What would he include when he writes his ‘basic’ book? He would write about level 1 of course, and then level 2…. somewhere near the end, he might probably include things on level 3 and 4.
So, when Chris Brogan talks about his basic social media knowledge, he’s not talking about what you would consider as basic, but what he considers as such.
Very much explains why you’d rather learn it his way than some average social media guy’s way.
Another Bestseller For Chris?
Aside from the fact that I like the book cover (can’t help that I’m such a sucker for book covers), the reason why I think this would top the book charts again is the fact that it’s very much targetive to the demands of the current internet people.
There’s a current influx of people (especially bloggers and entrepreneurs like me) who’re in dire need of a social media bible. I’d say it’s more of a necessity than a fancy read.
I’m just not sure though whether it would outrank Chris’ Trust Agents (about using the web to build Influence, Improve Reputation, and Earn Trust) . After all, that’s the book that spurred a momentum for genuine change on what it really means to be ‘trusted’.
Of course that’s just my take. What’s yours?
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