A killer headline will easily attract attention of the readers and these days, it is really important to have a good looking headline. No matter how good the article is, a reader might get turned off if the article looks too boring. For instance, take the headline of this post, it makes you wanna read further right? I would even go on to say that a lame article will be read with great enthusiasm if the headline is good. First impression makes the last impression and this holds true here as well. I am writing about five ways through which you can easily make your readers read further.
- Asking a question – Open the post with a rhetorical question; it creates curiosity and makes the reader dig further. It might take you some time to think of a good question to start your post with but it is definitely worth it.
- Sharing anecdotes or quotes – Anecdotes are small stories that make people laugh and establish the main point of the post immediately. A good quote from a big well known person or a famous celebrity can work wonders for holding attention of the readers in the crucial opening seconds.
- Invoking the eye of the mind – Producing mental image in the mind of the reader is a very powerful thing that a writer can ever do. It is important to engage the imagination of the reader. Start your article with words like ‘do you remember when’, ‘picture this’ or ‘imagine’.
- Using similes, metaphors, or analogies – Similes, metaphors, and analogies too are very powerful devices while telling stories in single sentence. It easily grabs the attention of the reader and acts for provoking the mental imagery which allows reader to tell the story to them.
- Citing shocking statistics – Starting off with interesting factoids is a good technique. People like reading numbers, interesting data but it has to be shocking, startling, or unique. This statistic should be relevant to the point of the post as well.
