I spend sleepless nights putting together a plan for Twitter and started using TweetLater. I created strategies, used mindcap, varied the time of tweets and also used BUDurls for tracking the results and for improving my plan of tweeting.
Now, when I find time between my projects, I simply log on to Twitter and watch what people are talking about. While tweeting I impart some useful resource and information to my followers. There are also questions and surveys. Through this strategies, I saw an increase in enquires about my business after I set up my Twitter campaign.
My friend, on the other hand, took a different approach. She was a bit skeptical of Twitter initially. She told me that only teenagers would really send such small messages. Twitter was just for sending updates. She told me that there is no time for updates and who would actually care for reading them?
She then came across a friend in her office who was using Twitter since a long time and recommended it. My friend then discovered Twitter as a great business tool. She has been in one niche for about ten years and knows the players even though they don’t know her.
She made an account on Twitter and started following people that she respected. She says that they wouldn’t have had a chance of getting her name in front of industry experts, industry analysts or vendors had it not been for Twitter. She has had plenty of Twitter conversations that have gone on to become personal conversations.
For staying on the top of the mind with the experts, she is now offering interesting links, responding to tweets and posting thoughts for the conversation a couple of times everyday.
